For Mauna Loa Helicopters, I developed a new set of brand guidelines and extensions specifically targeted at attracting new students to their flight school. The goal was to create a visually exciting, fun, and dynamic identity that would resonate with potential students at events where the company is tabling. The brand extensions focused on bold, engaging visuals and messaging that highlighted the adventure and thrill of helicopter training, appealing to a younger, adventure-seeking audience. The designs incorporated vibrant colors, dynamic typography, and compelling imagery to create a memorable presence at in-person recruitment events, helping Mauna Loa stand out and inspire prospective students to take flight.